Overview
A venture platform for Northern California's next generation.
Tech Futures Group is a startup accelerator and VC platform connecting Northern California founders with resources, mentorship, and capital. We built the brand and website to position TFG as the serious alternative to Bay Area programs — closer to the founders, faster to move, built for the region.
The Problem
Competing with Silicon Valley from 200 miles north.
Northern California founders had talent but no local infrastructure that felt legitimate. Existing programs were either too academic or too informal. TFG needed a brand that could sit next to YC and Techstars in a pitch deck without flinching.
The Approach
Dark, fast, no excess.
The brand is built on black and green — digital, aggressive, forward. The website is deliberately sparse. No stock photos of handshakes. No mission statement paragraphs. Just the value proposition, the application, and the proof. The design says: we move fast, and so should you.
Deliverables