Overview
Visual identity for a band that plays like a building on fire.
Ghosttown Victoria is a live music project that needed a visual language as intense as its sound. We created the art direction, photography, and visual identity — raw, high-contrast, editorial. Every piece was designed to feel like it was pulled from a wall in a venue that's about to get condemned. Zero polish, maximum presence.
Live Stage Concept
The Approach
Destroy the grid. Keep the system.
We shot everything handheld, available light, high ISO. The post-processing is aggressive — crushed blacks, grain, selective color bleeds. The typography breaks every rule on purpose. But underneath the chaos, there's a strict system: consistent color treatment, typographic hierarchy, and layout principles that make every piece unmistakably Ghosttown Victoria.
Deliverables
Art Direction
Photography
Visual Identity System
Merch Design