Overview
Two platforms. One launch. Zero time to waste.
Fundica is an AI-powered platform that matches founders with the right lenders and funding programs. When they partnered with America's SBDC to bring this tool to small business advisors across the country, they needed a launch video that could carry the announcement.
The video had to land with two very different audiences simultaneously: the tech-forward Fundica community and the institutional SBDC network. One message, two worlds, no disconnect.
The Approach
Tell the partnership story. Skip the corporate script.
This wasn't a product demo. It was a signal — that SBDC advisors now have an AI-backed funding tool in their toolkit, and that Fundica just gained access to the largest small business support network in the country.
The video was built to move fast, hit clear, and feel like both brands showed up as equals. No talking heads, no filler. Just the story of what this partnership unlocks.
Deliverables