Overview
Marketing a smarter way to grow.
Smart greenhouse structures with cloud-controlled climate systems (IoT). Festival installations nationwide. Marketing and product media for growers at the intersection of art, music, and nature.
The Problem
The product was ahead of the marketing.
IoT-enabled structures and festival builds, but marketing that looked like every other greenhouse company. The audience was creatives and conscious growers. The positioning needed to match the culture.
The Approach
Let the product be the hero.
Product photography styled for culture, not catalogs. Campaign assets built for festival walls and Instagram grids. No corporate brochure energy.
Ad Campaign
Deliverables
Product Photography Direction
Marketing Collateral
Brand Guidelines
Digital Assets