Overview
A complete brand, built entirely with AI.
CampGround Coffee is a fictional business built as an illustrative case study for an AI Masterclass presentation. The concept: a midtown Sacramento cafe blending real estate culture with specialty coffee. The catch: every asset is real. A working ecommerce site, product packaging, storefront concepts, and a full video presentation — all produced with AI.
The presenter was built with HeyGen and ElevenLabs. Video footage generated through Sora and Google Veo. Coffee brand packaging designed in Midjourney. The masterclass exercises between 9:59 and 18:00 walk through hands-on workflows using Claude, ChatGPT, and Gemini — showing small business owners exactly how to put these tools to work.
Deliverables
Brand Identity
Ecommerce
AI Masterclass