brand / ecommerce / weball
Adventure Hub
Small shop. Big adventure.
Storefront concept
Project details
Brand identity and ecommerce for an independent outdoor retailer in Jefferson State.
Warm cedar, dark surfaces, and burnt orange connect the physical shop to its digital presence. A complete identity and shopping experience, with the character of a local outdoor store.
- client
- Jefferson State Adventure Hub
- scope
- Brand identity, ecommerce & web design
Website design
Product collections, seasonal gear, and outdoor stories bring the shop’s point of view to the ecommerce experience.
Ecommerce homepage
Collections & product browsing
Campaign artwork
Mountain photography, torn-paper textures, and direct language carry the identity beyond the storefront.
Campaign artwork
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