About
Full-stack creative studio. No handoffs, no fluff.
Look Serious is led by Aaron Phelps — designer, developer, strategist, based in Redding, California. Senior-level thinking with direct access to the person doing the work. Branding, web, social, video, and AI — built so everything actually talks to each other.
Every engagement starts with one question: what makes you different, and are you willing to commit to it? If yes — we build the brand system, the web presence, the content engine, and the AI tools to make that difference impossible to miss.
Aaron Phelps | Creative Principal, Look Serious
What We Do
Where we spend our time — and where we'll probably spend yours.
Toolbox
Look Serious builds AI-assisted workflows with Claude Code and Cursor, prototypes in Google AI Studio, and uses Gemini across the Google ecosystem. Visual content runs through Midjourney, voice and audio through ElevenLabs, and video generation through NanoBanana.
Design and production live in Adobe Premiere, InDesign, Canva, and ScreenStudio. Websites get built in HTML, CSS, and JavaScript — deployed on WordPress or Squarespace, versioned on GitHub.